One of the biggest hang-ups that I hear about blogging on a regular basis is the issue of trying to come up with enough content to generate post after post, day after day. I know I struggled with that mental block for years! But ever since I made the decision to write five posts per week, the momentum of the commitment has carried me through and given me more ideas than I ever thought possible! Here’s how I do it:
Brainstorm. To begin with, I always break out my notebook and start brainstorming ideas about posts I’d love to write / create / photograph in the near future. At this stage in the game, I don’t judge my ideas; I simply write them down as they come and move on to the next.
Think about the time involved. Once I have a solid list built up, I think about the logistics of each post and approximate how long it would take me to pull it all together. For instance, a DIY post can take a solid chunk of time, so I plan for it to go live further down the road. But posts about how I’m styling my house or what I’m loving at the moment? I can put those together with minimal planning involved.
Pinpoint recurring posts. Being able to count on recurring posts to fill in gaps is a great way to bulk up my editorial calendar. For example, I like to write Workspace Wednesday posts once a week and provide updates on my baby album at least twice a month.
Let life be your guide. I have to say…getting married and having a baby has done WONDERS for my blog post ideas. I mean, it’s almost like free material! Using the current events in my life as a compass for sharing my story while still contributing relevant ideas to the interwebs (i.e. designing wedding decor, planning a big event on a budget, decorating a nursery, etc) has made scheduling posts a million times easier.
Go with the flow. Even if I have a rough outline about the topics I want to cover in a week, I like to leave a bit of wiggle room for spontaneous post ideas. Lately I’ve been composing the majority of my blog posts in e-mails to myself late at night as I’m getting ready for bed. That’s when all of my clearest thought patterns arise, so I grab my phone and furiously take notes! In the morning, I copy / paste my words into blog posts and then take photos to correspond with each topic.
Prioritize. Let’s say I have a photo-heavy post planned for tomorrow, but the sun is going down and I have run out of time to take decent pictures. That’s when I put that idea on the backburner and use another day’s post in the interim. While I value photos and words pretty evenly, the quality of my images takes the cake as the most important aspect of my blog. All of my pictures must pass my own self-imposed test of “Would I pin this?” If the answer is yes, I happily add it to the post. If the answer is no, well, it’s back to the drawing board. Figuring out what matters most to you is key to lasting success.
P.S. I’m having a flash sale on ALL rubber stamps in my shop! Use the code “FLASH5” from now until Thursday night (3/6/14) at midnight to stock up and save!