With an active toddler, a busy workload, and a million other things I need to get done these days, I decided to save my sanity and send out Briar’s first birthday party invitations via e-mail. As much as I love paper and sending out physical happy mail, I knew it was way more important to spread the word about the party ASAP than to worry about packaging / addressing / stamping, etc. Plus, I figured if anyone (i.e. grandparents) really wanted a hard copy of the invite, they could easily print it out themselves. If there’s anything I’ve learned over the past year, it’s to avoid needlessly overcomplicating simple tasks whenever possible!
However, just because I sent out the invites via e-mail, it doesn’t mean I scrimped on design. If you remember back a few weeks ago, I happily spent an afternoon hand lettering Briar’s name and then scanning it in and formatting it in Photoshop. I also was super picky about the photo I wanted to use, so it took many a photoshoot (and many bribes with treats!) until I was able to capture Briar just the way I had envisioned. Once I had my photo, my handlettering, and my text in place, it wasn’t hard to pair them all together to create the finished product.
If you’re planning on sending out an invite via e-mail, here are a few tips for making sure you get your message across successfully:
Make sure your file is sized appropriately. I have made the mistake of sending out GIANT files before and as a result, many people were not able to open the file. This time around, I made sure that my file was small enough to easily open and read.
Include your message in the body of the e-mail. Just in case your recipients can’t (or choose not to) open your attached image / PDF, include all the information from the invite in the body of the e-mail. Also, be sure to create a catchy, informative subject line so that people open your message promptly.
BCC. If you plan on sending your invite to multiple recipients, use the bcc function of your e-mail to quickly reach everyone without having to worry about the dreaded “Reply All.”
Include links (if necessary). The benefit to mailing out an invitation via e-mail vs. snail mail is that you can include appropriate links (i.e. registries or wish lists) in the message. While I wouldn’t recommend sending out wedding invitations or maybe even shower invitations through e-mail, I think it’s a great option for birthdays or informal gatherings.